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  • Vision to Action
    Creating an inspiring brand vision, positioning and action plan, including Brand Purpose, Brand Revitalisation and Global Branding
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The DVD can be ripped to MP4, MPEG, WMV, MOV, FLV or Music, i - Pod, i - Phone, Apple TV, HTC, Samsung, PSP. Here I just review these great ideas, and express the clear fact in my words. And don't miss our weekly Beatles news podcast 'Things We Said Today' available on i - Tunes, Podbean.


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I drop a comment whenever I especially enjoy a post on a website or I have something to valuable to contribute to the discussion. Usually it is a result of the sincerness communicated in the post I read. And on this article The brandgym blog: All gone! 10 design books for sharing your "champion of design". I was excited enough to post a comment :) I actually do have a couple of questions for you if it's allright. Could it be simply me or does it look like like a few of these comments come across as if they are left by brain dead visitors? :-P And, if you are writing on other places, I'd like to follow anything fresh you have to post. Would you make a list all of your communal sites like your Facebook page, twitter feed, or linkedin profile?

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Concerning design as a whole, unbeatable champion for me is IKEA. All activities and elements of the brand are consistent and show outstanding qualities both in term of beauty of design and UX (which cannot be separated if you are seeking for best examples).

However, the king of design of all times is Dieter Rams. All his works are inspiring, amazingly beautiful and exceptionaly functional. It is not a significant discovery that he has also been a key inspiration for Apple team creating their product lines.


I would have to go with Yankee Candle. I recently noticed this brand and it made quite an impression on me. It's amazing what can be done with such a trivial product as candles. Their attention to detail and product quality is admirable. The brand cohesion in this case is also worth noticing as it is brilliantly done.

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I love MUJI from Japan. Their design minimalism enables customers to experience "function before fashion" shopping. Muji's "no-branding" policy also suitable for people who don't want to look like a walking store sign.

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I am a big fan of Apple, ranging from their product design to their packaging. Clean. Uncluttered. Functional. Beautiful.


David Airey

Hi David, I have this book, so I'll not participate (the second book in the series is also great). I just wanted to say thanks to Jim, who commented before me, for the compliment!


my champion of design would be method.

they've successfully used product design to reinvent the rather boring dish soap category.

and are using design to extend into and reinvent other categories.

similar to some examples above they've also built a brand with little advertising.

dyson would be my champion of product design.

i do think it's helpful to look at design in terms of both the veneer and the function.

David Nichols

I too am a big fan of the clarity & directness of JKR's 'Brand Charisma' idea in pack design. Too many brands are just 'packs on a shelf' and not 'brands in my head'.

My design champion would be Audi. They have brought their vehicle design philosophy right through their business, even to the architecture of their showrooms. They manage to command a price premium at the top of the mass market in these tough times - a brand that knows it's business.




Why do I like their design?

1. The brand name itself screams teen over-confidence and "swagger".

2. The designs normally feature an overall simplistic and clean design, with at least one feature which is "wild" or out of the ordinary. This can be a very simple shoe in a bright red colour. Sometimes it can just be a very simple design t-shirt or hoodie with a huge red 'supreme' logo right in the centre. no external noise.

3. Their collaborations with other designers are memorable. The Supreme North Face Jacket brought a camo pattern to the range. For the more audacious, there was also a green leopard print pattern. A similar thing was done for Vans canvas shoes. The result is a juxtaposition, which panders to the over-confident and fashion conscious youth that is the target market for Supreme's clothing. The stop & stare designs mean that Supreme's influence on pop culture has been able to infiltrate rock, indie and hip-hop culture

- Tushar



Oliver Preece

In terms of a company, I would say Virgin Atlantic - they have rebranded and refurbished their cabins and provided attractive, fashionable lounges and extras as part of their product. The brand is unique and eye-catching within the airline industry and it is desirable amongst young people to fly with them.

Oliver Preece
- themaskco@gmail.com

Jim Schuett

I am a BIG fan of David Airey (logodesignlove.com and others) constantly a source of inspiration. Jim

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