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« Social media yet to "show me the money" | Main | Global branding : positioning AND properties »


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Domino's Pizza has completed a major move to cloud computing, aimed at freeing ... Domino's, the world's largest pizza delivery firm


Hi Blog Moderator,

We at Beanstalk are requesting that our comment from 10/18/11 be removed.

Thanks very much,
Beanstalk Brand Licensing

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Well I do agree that brand positioning is based on strong marketing efforts . Moreover, If you have good customer services then it is also an added advantage and increase the goodwill of company like Domino's Pizza .


This is a very good example of how brand positioning can play directly into marketing efforts and vice versa. It is extremely important, then, that both the brand licensing and marketing teams be on the same page.

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