Editor - David Taylor

My Photo

brandgym coaching services

  • Vision to Action
    Creating an inspiring brand vision, positioning and action plan, including Brand Purpose, Brand Revitalisation and Global Branding
  • Grow the Core
    Creating ideas to sell more of the core, including Turbo-charged Marketing Plans and Category Growth Visions
  • Brand Stretch
    Strategic innovation to create new products and services, including New Brand Devt, Brand Portfolio Strategy and Brand Architecture
  • brandgym partner network
    More about the opportunity to become a brandgym partner, and who we're looking for

brandgym books

« Do you agree with ours Hits and Misses 2010? | Main | Are you a true brand leader? »


David Taylor (brandgym)

Tx for the comment Donald.
And the nice thing is getting consumers involved with a real purpose, not just for the sake of doing it!

Donald Cunningham


I too find this to be a great initiative. It offers a simple, yet important lesson for all brands: Your customers are your greatest allies. They want you to win and they want you to thrive. Whenever you have a tough decision to make or need help, don’t miss the chance to get you customers involved.

The comments to this entry are closed.