Editor - David Taylor

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I wonder how you got so good. This is really a fascinating blog, lots of stuff that I can Get into. One thing I just want to say is that your Blog is so perfect!


I believe this is the same Oxo model I pikecd up at a local store. It extracts lemon or lime juice fairly well, but I have two complaints: 1. Longer handles would be helpful to provide better leverage; 2. The anodized aluminum surface picks up a difficult to clean visible residue each time it is used to squeeze lemons or limes. The odor stays on the press even after washed with vinegar and baking soda. I believe a stainless steel press might be better in this regard. This is a very functional item for occasional home use but would be inadequate for heavy duty or professional service.


Very good post. You blog is amazing. Thanks for information.

eric brody

Great post David.

As you point out, it's very easy (and quite tempting) to get carried away and let the groundswell take over. Much smarter to let customers contribute, build on and strengthen taking their lead from those who understand that the power of a brand comes from careful and deliberate nurturing. And ultimately, this is what separates winners from losers in the minds of those very customers who are contributing to the conversation.

Eric Brody

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