Editor - David Taylor

My Photo

brandgym coaching services

  • Vision to Action
    Creating an inspiring brand vision, positioning and action plan, including Brand Purpose, Brand Revitalisation and Global Branding
  • Grow the Core
    Creating ideas to sell more of the core, including Turbo-charged Marketing Plans and Category Growth Visions
  • Brand Stretch
    Strategic innovation to create new products and services, including New Brand Devt, Brand Portfolio Strategy and Brand Architecture
  • brandgym partner network
    More about the opportunity to become a brandgym partner, and who we're looking for

brandgym books

« Tesco take the credit crunch head-on | Main | Time for growing the apple core »



Nu blir mamma glad Ja, klart jag gjorde det! Vad var det ff6r mupp som bvliit helt upprf6rd?!Du varnade ju ff6r starka bilder, le4ser man det, tittar man inte, om man e4r ke4nslig!Me5r du bra min lilla fis?

viagra online

Mamma Mia mmm especially this movie was not very successful songs I like but I do not like the song


At Vega (a brand communications school in South Africa) we have developed a pretty cool definition of a healthy brand. If a brand is 'a particular and unique construct that creates, communciates and sustains for all its stakeholders through its products and or services'..a healthy brand:

has a clear and differentiated identity

is an effective and engaging communicator

adds value to the majority of stakeholders, but never to the detriment of others

creates and implements the brand relevant points of contact with its stakeholders

is transparent and genuine - it delivers on its promise in all that it does

believes that sustainable profit is not the driver but the consequence of all of the above


I like the point about not speaking to the "hard times" to show that you share the pain. I think a lot of people are looking for escapism and little things to make themselves feel better. That's why brands like Rice Krispies do well in recessions. They're a luxury that you can afford for $0.75 extra. And people appreciate rewarding themselves with little things.

Plus, then, when the economy gets better, you haven't devalued your brand.

The comments to this entry are closed.