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Hi colleagues, its impressive paragraph about cultureand entirely defined, keep it up all the time.


Most of these companies presruse your creditors into settling for less money by stopping payment. The amount they reduce your debt is usually the late fees and penalties(that they caused by not paying your bills). It will ruin your credit rating and you could potentially wind up in court if the creditors choose to sue. Most of these are scams that make a living off of you being in debt. Look for a not for profit company that has no incentive to keep you in debt. You could also try to negotiate a settlement yourself. If you must go this route then research the company very carefully. If they have tons of money to spend on advertising they had to get it from somewhere. Given their business, it is likely a profit they made off of people in your situation. If you can't afford to pay your bills in full then your credit rating should be bad. Would you loan money to someone who couldn't pay the bill they currently have? Would you be happy if you made a loan and they wanted 60% off of the payback?Be very careful in dealing with these companies, do your homework on the companies, do some research on settling your debts on your own, read the fair debt collection practices act

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Rob Cuesta

The odd thing is, I'd forgotten Rutger Hauer was ever in the Guiness ads, and I'd forgotten Castlemain's ads. 'Follow the Bear' still rings in my memory (but I can't for the life of me remember what beer it was).

However, every time I hear *that* music I think of Stella - and when you think about it, hijacking the soundtrack two major films AND copying the style and milieu was a master stroke: whenever Manon des Sources and Fean de Florette are shown now it just reinforces their brand. Not bad, 20 years on!


The Stella Ads were very good, but I'd like to point out that the "Three blokes in a bar with a busty beer maid" was not the common fare. In the 80s there were a number of excellent beer campaigns that held to a theme.

Carling "I bet he drinks Carling" Ads were excellent all adding a certain humour to the idea that Carling drinkers were exceptional people (or squirrels).

Guinesses Rutger Hauer adverts of the same period.

or even

Castlemaine XXXX with their humourous Australian mini stories, carrying the message "Australians wouldn't give a Castlemaine XXXX for anything else"

While I don't have the figures to say what effect they had on sales, they still remain memorable many years after.

Though I would agree that Stella's strength has definitely been holding to its Brand message over so many years.


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