Editor - David Taylor

My Photo

brandgym coaching services

  • Vision to Action
    Creating an inspiring brand vision, positioning and action plan, including Brand Purpose, Brand Revitalisation and Global Branding
  • Grow the Core
    Creating ideas to sell more of the core, including Turbo-charged Marketing Plans and Category Growth Visions
  • Brand Stretch
    Strategic innovation to create new products and services, including New Brand Devt, Brand Portfolio Strategy and Brand Architecture
  • brandgym partner network
    More about the opportunity to become a brandgym partner, and who we're looking for

brandgym books

« Capturing your consumer's everyday life | Main | Do you pass "the Stella test"? »



The netherlands advert is a lot different to the UK. Funny how consumer behaviour changes a lot by country and thus how important insights are to ensure advertising is effective.



Who will you use these diapers on if you win.My best frnied/room mate is expecting her first baby really soon and she is ONLY using cloth diapers. Well I made it VERY clear that when I'm watching her I will ONLY be using Pampers. So to save me some money this will be a HUGE help!!


Oh and all your pictures, prsonsoifeal or mommy, are the highlight of my morning, well besides my coffee of course, every single day It's these pictures that keep me connected to the people I love and miss so much.


, I love your professional piutercs but I LOVE LOVE .LOVE ..the mommy piutercs. Watching your girls grow up day by day through your eyes is what makes MY heart happy. As much as I enjoy looking at the weddings, the engagements and the newborn babies, when I see Stella's smoosh face or Kyleigh's big beautiful smile, I'm not looking for professional I'm looking for mommy love .


If you want pampers Pampers Baby Dry, Swaddlers, Sensitive or etc. you look for http://www.enjoy2cart.com/
Place to find the best Pampers Coupons offers and deals
on website products by amazon

Mia @ Adult Trikes

Companies are starting to learn they can sell much more product with advertisements like this, as opposed to "sex sells" advertisements.

computer problems

You can keep daily track of their conversation and then checking them you may get clear intimation on what’s getting in their life and what is going to be their next step therefore you'll be able to be able to face such issues. oldsters continuously attempt to safe their children however they must get enough time to organize them self. Key-logger provides total preview of what’s progressing to happen in your kid’s life.

Online Computer help

Thank for give us this type or introduction via through your blog. I have created also one site related to computer knowledge you can visit it and if you need to make any correction you can send em your advice via through blog page.

women bags

Thank you very much. Explain if I have to share the company then add markers can be friends article about this item.

Term Papers

Nice information, many thanks to the author. It is incomprehensible to me now, but in general, the usefulness and significance is overwhelming. Thanks again and good luck!

zfuvyjibp hvyaxrup

wcbzpj hzvir tipvakxlh senbmto kralc dvopix xjectfko

David MacGregor

A belated happy birthday. I recently discovered your blog and find it useful. Can't really think of more flattering word than that.

I've added it to my blogroll so that I can share it with readers who visit ThoughtSpurs.

I have to say there must be a category of consumers who have graduated from the paraphernalia of infancy with a huge sigh of relief. I brought my son up alone after his mother's death and hoped I'd never see another diaper or wipe. But life has a funny way of offering lessons and surprises. My daughter is seven now and runs free of the nappies and wipes - but, curiously, second time round it was a breeze.

But I must confess, if I was was to win a baby product account - I'd hand it on to someone else. I've done my time - free at last ... free at last...;-)


Totally agree with your definition David.

I've always talked about an insight as being any information that unlocks an opportunity.

To identify an insight you need to be open to the potential opportunities ahead.

The comments to this entry are closed.