Editor - David Taylor

My Photo

brandgym coaching services

  • Vision to Action
    Creating an inspiring brand vision, positioning and action plan, including Brand Purpose, Brand Revitalisation and Global Branding
  • Grow the Core
    Creating ideas to sell more of the core, including Turbo-charged Marketing Plans and Category Growth Visions
  • Brand Stretch
    Strategic innovation to create new products and services, including New Brand Devt, Brand Portfolio Strategy and Brand Architecture
  • brandgym partner network
    More about the opportunity to become a brandgym partner, and who we're looking for

brandgym books

« Creative feedack - how not to do it. | Main | Brand Bond: brand rejuvenation »



What's up, its pleasant post on the topic of media print, we all know media is a impressive source of information.

affordable seo in noida

WOW just what I was searching for. Came here by searching for Dove Campaign for Real Beauty

Seo Los Angeles

Hey there would you mind stating which blog platform you're working with? I'm going to start my own blog in the near future but I'm having a hard time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems different then most blogs and I'm looking for something unique. P.S Apologies for getting off-topic but I had to ask!


For the reason that the admin of this website is working, no question very shortly it will be well-known, due to its quality contents.


It's really a nice and helpful piece of information. I am satisfied that you just shared this helpful info with us. Please stay us informed like this. Thanks for sharing.

web page

It's in point of fact a nice and useful piece of information. I'm happy that you just shared this helpful information with us. Please keep us informed like this. Thanks for sharing.

kobe 7 shoes

When I initially commented I clicked the "Notify me when new comments are added" checkbox and now each time a comment is added I get several e-mails with thhe sqme comment. Is tbere any way you can remove peopple from that service? Thanks a lot!

buy youtube views

Hi to all,I am new person to the blog.I like to share about the social media services.For more information:Socialbuilders.net

cheap nfl jerseys

And it's time to get up by perseverance. Take a shower on the season of courage.


Have you tried putting any video up on YouTube? What about senndig the actors out to local parks to perform a few scenes? This actually might make for good videos to put on YouTube. I would even tell the people in the crowd that the video is going to be on YouTube at they should check it out to see if they are in it and maybe comment. Maybe try giving out t-shirts if the scenes you perform involve crowd participation. T-shirts should be simple and include the URL to your web site.


About a week after I started my acnocut, I got a pop-up asking me to complete a survey. One survey question concerned YA, so I decided to try it out.I think I made a good choice.

Cheap MLB Jerseys Wholesale

Free space baseball, New York yankees, MLB, if you are interested, please click on my name.

Cheap Soccer Jerseys

David Beckham, ronaldo, more football star, please click on my name!

Cheap Soccer Jerseys

David Beckham, ronaldo, more football star, please click on my name!

Franz Perrigo

Someone mentioned word of mouth, and I'd have to agree with that. People have tried to market their campaigns with the use of emails, print ads, and video ads. But these will be deemed ineffective if their target market shows little to no interest at all. What makes a thing interesting? If a friend of yours made an effort to tell you about something, then that something may be worth looking into.

Regan Marye

The video that they had created is admirable, but the very fact that it became viral is astonishing. It could possibly mean that they've managed to get their messages to the right people, and thus, trigger the most effective marketing medium of all; word of mouth.

Bianca Jackson

So that video racked up millions of views. I guess a lot of people are really curious on how they make those billboard models look perfect. Some people like me would easily assume they're Photoshopped. Whenever I see those kinds of ads in Las Vegas, if you would see smiling models, you would think that cosmetic dentists worked on their perfect set of teeth. Well, if they did, kudos to the dentist because they did an awesome job.

Packers jerseys

If you don't want to see this links, please email me dnsk_mail [ A t ] yahoo.com
And give URL of your site. Snxs.

NFL Jerseys

terrific post. i heart domino this month too - far better than the last issue.

dental care cost

Many small businesses are using TypePad to boost search engine traffic to their websites and raise their profiles as thought leaders in their fields. We know that many of you could benefit from their stories and experiences, so we’ve launched the TypePad small business center, focused on connecting small business owners and experts in blog design, branding, marketing, social media strategies with all of you out there who are looking for inspiration and great ideas.

We recently spoke to J.D Iles of the very successful SignsNeverSleep.typepad.com to get his insights on starting a small business blog.

The flexibility has been key to J.D. Iles’ blogging success. In 2004, he purchased a boutique sign shop in New Hampshire called Lincoln Sign Company, and decided to try blogging as a way to add fresh content the company’s existing website. “I didn’t know any HTML,” J.D. says. “Code was voodoo to me – I’ve since learned a few things, but I don’t ever want to be a coder.”

sildenafil citrate

Alright, But the studio has, over the last few months, been seeking both a new writer and a new director for "Mouse," with a number of up-and-comers on the list. We''ll keep you posted when they're hired, but the very fact of development momentum is noteworthy. Paramount has had success distributing DreamWorks Animation's films – the studio currently has the hit "How to Train Your Dragon" out in theaters -- but also has made the most of its few forays into animation production. "The SpongeBob SquarePants Movie," a Paramount/Nick collaboration, earned $140 million worldwide back in 2004 (and that was long before the 3-D and hybrid live/animation crazes hit full bore, which could give a jolt to this one if the studio went that way).


Great film and really nice translation of their social mission and evolution. Also visited their website, they really got they right theme for a lot of women. This is what women want to talk about. The right rumour around the brand!

David Taylor (from Where'sTheSausage)

David, I really like the way that you show how viral videos should be one part of a bigger campaign, and especially the idea of opening the brand up to consumer interaction. In a previous post on the Dove Campaign for Real Beauty there was a comment about exactly this... the lady in question had spent 20" on the Dove site trying to find out how she could join in the campaign, and came up empty. What a waste of 20 full minutes of consumer immersion in your brand!

David Armano

Nice post. I used the Dove example to make a bigger point abbout what consumers value and not getting too carried away with "viral videos" here:


The comments to this entry are closed.