We set a target of reaching 1000 active subscribers this year. And today we're at 981... growth has been steady but consistent since we started. Thanks to everyone reading and contributing to the "conversation". It would be great to get a little help reaching the 1000 mark before the end of the year. So, if you know someone you think would like the brandgym blog, perhaps you could consider suggesting they sign up to the Monday morning email. They just need to enter their email address in the top right box on the blog site, as shown below.
If you don't feel like it, or want to keep the brandgymblog to yourself as you secret weapon to be ahead of the game on Monday morning, thats' fine! ;-)
This week my business partner at the brandgym, David Nichols (on the right), will be your guest scribe. He will do a couple of posts, including one on lessons to learn from the genius behind The X-Factor/American Idol.
We'll also publish the highly acclaimed article he has written on innovation for Market Leader: "Why funnels don't work and rockets do".
As there are a lot of new readers who have joined in during the last couple of months, I thought the end of the year was a good time to do a re-cap of my personal favourite posts from the year. These are the ones I find myself referring back to often:
This one's about a change to the blog. So please feel free to skip it.
The content will stay the same: "Bite sized insights on brand growth". But the name is changing. As I've been hard on other brands making a song and dance about name changes, I'll keep this short.
I've been trying to turn "Where's the
Sausage?" into a brand in its own right. However, if I follow my own advice, as given to innocent (regarding their new That Water brand), I should focus on
our main brand, the brandgym. This is the brand used for our book series and our brand growth coaching network... so it should be the same for this blog as well.
So, from today, this is the "brandgym blog". If you're a subscriber you don't have to change anything. For new people, I'll direct them to brandgymblog.com
200 posts in the first year, which makes 4 a week on average...which is a fair old bit of work. But worth it. Its a great discipline if, like me, you're in an ideas businsess. It forces you to capture, codify and share your thinking. And those 200+ posts are an invaluable data base of case studies and concepts.
Then there's the feedback from all of you, that helped pick a cover for the WTS? book, re-work the draft manuscript and vote on whether the iPhone would be a hit or miss, in addition to commenting on the issues I've raised. Almost 300 comments in total, which is OK, but not much compared to other blogs. Ironcially, the most comments I got was when I posted about there not being many comments!
And the nice thing about blogs, which appeals to the P&G in me, is the way you can measure stuff. And the graph of subscribers below looks quite nice doesn't it? Getting close to 450 subscribers I thought was pretty good. Until I found out that one of the US marketing blogs I read had one hundred bloody thousand subscribers! So come on, pass the sausage on. Only another 95 550 to go to catch up.
A belated welcome to London and the blogsosphere to Tom Fishburne. Now Tom has at least two major claims to fame in my book.
First, he is the genius behind the Brandcamp cartoons. These are painfully funny, and very much in the spirit of WTS? In fact, I must talk to him about an illustrated version of a future WTS? book...He is now featuring his cartoons on his blog, along with interesting explanations of the inspiration behind them.
Here is one his latest cartoons, inspired by a chainsaw manufacturer trying to claim it had "green" credentials! Second, since April Tom has been working in London as the UK marketing director of Method, a very cool company who are aiming to be the innocent, or perhaps as I suggested the Green & Black's, of household cleaning. They are a great example of making a brand ethical values aspirational, not second best. On his blog Tom posts on interesting stuff from brands with similar values to Method, such as this one on spontaneous street sampling from innocent.
A few readers have said they "can't dfind the comment button". This may be because if you're reading the Monday morning email you need to 1. Click on the title of the post to go through to the WTS? blog itself 2. Scroll down to the bottom of the post, and click on "Comments" 3. Add your name and comment, then hit "Post" (you can leave email blank, and even use a made-up name!)
Or, you can do like Nick and Fergus and just email me the comment!