Editor - David Taylor

My Photo

brandgym coaching services

  • Vision to Action
    Creating an inspiring brand vision, positioning and action plan, including Brand Purpose, Brand Revitalisation and Global Branding
  • Grow the Core
    Creating ideas to sell more of the core, including Turbo-charged Marketing Plans and Category Growth Visions
  • Brand Stretch
    Strategic innovation to create new products and services, including New Brand Devt, Brand Portfolio Strategy and Brand Architecture
  • brandgym partner network
    More about the opportunity to become a brandgym partner, and who we're looking for

brandgym books

« The Hoxton hotel's "luxury budget" business model | Main | Why we need to learn to "fail better" »



Agree. Even the voice over feels like I've heard it before whereas previous ads were very unique in every way. I wonder what they will be doing on shelf and online, that's where any repositioning has to really make a difference.

The comments to this entry are closed.