Editor - David Taylor

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Chris Humphrey

David - indeed the way you develop a culture is by focusing on behaviours, attitudes and strategies, but remember it's a lot easier in a team of 15 people than in a dispersed and fragmented multi-national, so intentionally and designing the culture at the same time, avoids the risk that people improvise or at worst go rogue, which unfortunately has become more prevalent in organisations as diverse as VW and the IAAF.

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