Editor - David Taylor

My Photo

brandgym coaching services

  • Vision to Action
    Creating an inspiring brand vision, positioning and action plan, including Brand Purpose, Brand Revitalisation and Global Branding
  • Grow the Core
    Creating ideas to sell more of the core, including Turbo-charged Marketing Plans and Category Growth Visions
  • Brand Stretch
    Strategic innovation to create new products and services, including New Brand Devt, Brand Portfolio Strategy and Brand Architecture
  • brandgym partner network
    More about the opportunity to become a brandgym partner, and who we're looking for

brandgym books

« Anne Summers show search can be sexy | Main | How Apple's brand stretch grows the core »

Comments

Tariq Khwaja

David - interesting article as ever. Your point about the importance of customisation particularly strikes a chord.

I handle marketing for ultra high end interior designer Stephen Clasper (www.stephenclasper.co.uk) and customisation is king for their clients too: they want to know their interiors & furniture are unique and they'll never seen anything like them in any other home.

And no I don't drive a Rolls!

Tariq Khwaja, TK Associates (www.tk-associates.com)

The comments to this entry are closed.