Editor - David Taylor

My Photo

brandgym coaching services

  • Vision to Action
    Creating an inspiring brand vision, positioning and action plan, including Brand Purpose, Brand Revitalisation and Global Branding
  • Grow the Core
    Creating ideas to sell more of the core, including Turbo-charged Marketing Plans and Category Growth Visions
  • Brand Stretch
    Strategic innovation to create new products and services, including New Brand Devt, Brand Portfolio Strategy and Brand Architecture
  • brandgym partner network
    More about the opportunity to become a brandgym partner, and who we're looking for

brandgym books

« Anne Summers show search can be sexy | Main | How Apple's brand stretch grows the core »


Tariq Khwaja

David - interesting article as ever. Your point about the importance of customisation particularly strikes a chord.

I handle marketing for ultra high end interior designer Stephen Clasper (www.stephenclasper.co.uk) and customisation is king for their clients too: they want to know their interiors & furniture are unique and they'll never seen anything like them in any other home.

And no I don't drive a Rolls!

Tariq Khwaja, TK Associates (www.tk-associates.com)

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

Your email address:

Powered by FeedBlitz