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Jovan Buac

Totally agree with everything (everywhere) in this post. Launching the 4G network under Orange is surely the logical thing to do. T-Mobile feels a bit outdated, so kill it off. Now we all have to start learning a new set of brand values for EE. A very odd move indeed.

Robert Chapman

David I think you might be wrong about the two brands being maintained along with EE. I got a letter this week as a T-mob customer telling me all Orance/Tmob stores are being rebranded EE and that my mobile network would start showing as EE-Tmob on my phone. This is all before I decide to upgrade to 4G so they can only assume I'm staying on 3G.

Whether they should have picked Orance or t-Mob and rolled one into the other is another debate I suspect.

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