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Maike

I find a morning riutal very helpful to me. I am a stay at home and I find that when i get up early and get my day going that i am much happier and more focused. I also use a night time riutal that keeps me focused on my relationship with my Master. I do my positions and try to meditate every night before I go to sleep. I find it very helpful.

Davy

This is the best idea EVER. I wish I was able to be here for more of the planning, but I'll throw some ideas out there for chateriis:1) Growing Hope (since we have a few group members who are involved directly, and lots of foodies / people interested in sustainable food security)2) Habitat for Humanity (Local chapters are run independently and I think a few group build days in the late summer/fall would be amazingly rewarding for our group I know we had lots of fun last time!)3)Meals on Wheels of Michigan (Another one of those chateriis where we can go out and DO (as well as donate). I have worked with this organization before with my sorority to deliver meals and it is actually a TON of fun, the people are so sweet and appreciative!)

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jonhoward

Thanks for the mention David. And glad you found it interesting. Think building in ritual is something many brands could benefit from (and do think there is a difference between emotive rituals and more functional habits...which also have their value). Just surprised more clients haven't explored it as an option.

Phil

The Captain Morgan Pose! Creating a fun & interactive brand ritual for all their drinkers.

ryan

This article is great and it reminds of me Oreo, how they encourage you to lick the fillings, and then eat biscuit with milk. I also wonder why Oreo doesn't come up with a milk product though.

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