Pick your Hits and Misses for 2011/12

Its time for our annual Hit and Miss survey. Check out our predictions below. Then vote yourself by taking the 60 second survey here.

You can click below on the links for each prediction if you want to see the original blog post.

HITS

Google's Android will continue to grow its share of smartphones, helped by the power of the Android brand property, multiple-handset brand support and the woes of RIM/Blackberry and Nokia.

Amazon Kindle will go from strength to strength, with sales of the handheld device up 10%+ and sales of Kindle ebooks also up strongly, helped by its portability, price-point and ability to be read in sunlight.

Metro Bank will expand and grow, opening at least 10 more shops in the UK, helped by its superior and distinctive brand of service

The iPad will maintain its dominant leader-brand position in the growing tablet market (65%+ share), helped by wave after wave of upgrades to its superb design, and an ever-growing number of iPad apps.

Nokia's decline in sales and share price will slow. We have posted about Nokia's problems and question how much the link up with Microsoft will help them. But we tend to forget that Nokia is still the world leader in handsets. And perhaps the new CEO will start to sort them out and at least stabilise the business?

Majestic Wine will keep growing at 5-10% despite the recession, helped by its superior service, focus on premium wine and growing store footprint

Lebara mobile will continue to grow revenues at 20%+, helped by a distinctive proposition (low cost international mobile calls), excellent service and its unique route-to-consumer - street-marketing. 

 

 

MISSES

Stella Cidre will make a limited impact on the cider market, with less than 10% share, held back by a lack of real added value, and the difficulty of creating awareness

 

 

Innocent Orange Juice will remain a niche proposition with less than 10% share, owing to a lack of real added  value vs. the dominant leader brand Tropicana and communication which fails to build on existing innocent "memory structure"

Tango Turbo orange spray in a plastic bottle will prove to be bit of a gimmick, with less than £5mill in sales (vs. Tango orange drink at c.£25 mill)

 

The brand abomination which is the Aston Martin Cygnet city car will fail to take off, owing to it being a re-skinning of a Toyota IQ at a ridiculous price of £30,000,

Tesco's new "venture brands" (like Chocabloc ice cream) will remain a relatively small side-line, with less then 10 non-Tesco Tesco brands in the UK, and in each market the brand getting less than 15% market share in Tesco.

So, click here to vote!

Comments

[David Taylor]

Hey Alewijn,
You're right that 1/2 are UK stories, but if you click on the link you can see the story and so form a view, if you have time.

We did ask readers for their suggestions on which Hits and Misses to include...please do let us know what you'd like to see included when we do the 2012 one!
David

[alewijn brouwer]

Dear David,

I really like this item on your blog. But due to this year's edition being very UK focused I have to skip it... Too bad. Pls keep your international readers in mind.

Tnx and keep up the great work!
Alewijn