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Comments

Vivid Occassions

Pretty! This was an incredibly wonderful article. Thanks for supplying thhis info.

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Hello! This is my first visit to your blog! We are a group of volunteers and starting a new initiative in a community in the same niche.Your blog provided us valuable information to work on. You have done a wonderful job!

Jero

No, the value drops about 20% when you sign the purchase order, you don't have to drive it off the lot. A new car has just boecme a used car, which makes it worth less. No, it's no myth. It takes about 2 years worth of payments before it evens out and you owe as much as it's worth.

Mohd

no, it really does drop. You here the eipxesron as soon as it rolls over the curve, but what really cause's it is that it cant be sold as a new car once its registered to someone. Even if it only has a few hundred miles on it its still not a new car its had an owner. The sevarity of the drop of depends on the market on that particualr car, i.e. if its a small toyota there wont be a big drop in value because they are very popular now, where as if it were a gas guzzling SUV the drop in value is very big once its been registered.

Benoy

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Fuxun

I've found myself in oprugs where others play and wished I could be part of that scene. I always loved the sound of a guitar but have no musical background. After I told a friend what I'd been thinking she totally surprised me with the gift of a travel-sized guitar. In effect, she jump-started me. At this time in my life (62) I have time to practice, and I actually do!

eye surgery costs

All this time I thought it'd cost a fortune to run a TV ad. Looks like I better give it a go!

Online Computer help

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You can keep daily track of their conversation and then checking them you may get clear intimation on what’s getting in their life and what is going to be their next step therefore you'll be able to be able to face such issues. oldsters continuously attempt to safe their children however they must get enough time to organize them self. Key-logger provides total preview of what’s progressing to happen in your kid’s life.

computer problems

You can keep daily track of their conversation and then checking them you may get clear intimation on what’s getting in their life and what is going to be their next step therefore you'll be able to be able to face such issues. oldsters continuously attempt to safe their children however they must get enough time to organize them self. Key-logger provides total preview of what’s progressing to happen in your kid’s life.

Byron Sharp

See also:
Sharp, Byron, Beal, Virginia, & Collins, Martin (2009). "Television: back to the future", Journal of Advertising Research, 49(2), 211-219.

Documents empirical laws of TV viewing behaviour that have remained in place during decades of social and media change. Predicts a rosy future for TV.

Andrew Nadin

From a client pov, myth 2 and 3 are not myths! Myth 2 is completely true. The number of ads that are effective at driving short term sales is really low - and that's what people mean when they talk about 'pay back' - driving a discernible ROI over a defined period. TV is good at this over longer periods. A google search for your product or service doesn't equal payback or ROI.

Is myth 3 self fulfilling? Creative awards are a 'lag measure', usually awarded after the ad has been demonstrated as being 'successful'. So was the award because the ad successfully grew share? When was the last time an ad won an award even thought it didn't grow penetration or share?

Also, "you can get 70% of people in 1 day" - yeah, at what cost?!! Media agency dream brief!
Have you got a link for the PwC data (£1m incremental spent = £4.5m sales increase)?

Tim

I think the best thing for TV is DVR... We actually watch it more!

Abigayle Soderstrom

With big events happening on TV like Super Bowl and UEFA Champions League, marketing through this channel never lost its luster. The internet serves as a compliment because, as you've mentioned, it enables for quick responses and reactions. In San Diego, I've seen a couple of commercials of a company based here.

Michael

Except......a beautiful example of TV's irrelevance is the Academy Awards broadcast. In Australia, it's broadcast primetime Monday night, a full 6-7 hours after live broadcast in the US (the night before - timezones etc.) So at lunchtime Monday, everyone goes online and reads the results, watches video grabs of 'best bits' i.e. no reason to tune in that night. Like the music industry, they defiantly think they are in control of the information and story. Sad to watch really.

Tess Alps

So pleased you found the booklet useful. Thanks for writing about it.

The fact that there were so many myths about TV is in part our own fault; the TV industry only really started challenging the nonsense being written when Thinkbox launched in 2006. People were confusing the decline in viewing to the original 4 analogue channels (BBC1&2, ITV1 & C4) with overall decline when in fact total viewing was rising but just spread across more channels.

Anyway, 2010 was an amazing year when linear TV viewing broke new records, revenue went up 15%, way ahead of other media, new platforms and devices for TV grew and social media helped us prove the huge engagement in and influence of TV, even for the Twitterati. So TV's in a pretty happy place.

If there's anything we can ever help you with please shout.

Tess

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