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Byron Sharp

Actually it is an 0.013% increase in revenue, but yes that is still very small.

Maybe a decent profit %, but shareholders care about $ returns not %.
Concentrating on ROI can send you broke.

Professor Byron Sharp


Thanks for commenting.
Fair point. Looked at that way $6.5mill aint bad.
BUT, its still totally irrelevant in terms if impact on Dell's sales, right?



Good article but I feel the need to comment upon this line:

"This is based on sales of $6.5million through Twitter. Mmmmm. To put this in perspective, Dell's annual revenue is $50billion. So that's a 0.00000001% increase."

ROI is return on investment. Considering the cost of the Twitter account to the business will be minimal (merely someone's time to update it), then I would say that $6.5million is a fairly decent return on investment, regardless of their turnover.

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