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Very descriptive blog, I liked that a lot. Will there be a part 2?


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I'm just a whore lol hahahah@Fred the cckeihn well u have been facebook stalking me (hint: spicy hot hot hot piri piri):P ewwwwww he's OLD like 60! I like young chicks more


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have tried before. In 2004 I had a peiord of 1.5 year where I did not drink coke. I tried again in February 2008, but that did not last that long. Now I am at it again. I would really like to quit that habit. I


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Hi David, would you happen to know how Coke Zero is doing in the South African market specifically? Pepsi is very small in SA, and since Coke Zero launch (last year I think)they seem to have completely taken over the "diet cola" market...

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That is also what I thought. Pepsi's concept is stronger compared to coke. Pepsi ads are really eye catching compared to coke zero's commercial.

Nick Johnson

I believe the biggest problem is Coca-Cola's message is "same Coke taste, no calories." When it is not the same taste, not even close. Breaking a brand promise has repercussions. http://www.brandsanatomy.com/2010/03/coke-zero-brand-promise-meant-to-be.html

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I cannot believe that coke is getting beat by Pepsi Max that badly. I think @Mat has a great point.


Anyone ever think that putting zero in a brand name is a good idea?

Zero vs Max - choose.

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