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Very descriptive blog, I liked that a lot. Will there be a part 2?

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Robbie

have tried before. In 2004 I had a peiord of 1.5 year where I did not drink coke. I tried again in February 2008, but that did not last that long. Now I am at it again. I would really like to quit that habit. I

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There is a deli near me that makes the grandest chili they use (and I know this bceuase I know someone who works there) booze, chocolate and cocaine as ingredients in it. Granted they could have been lying about the cocaine part, but I know the others are in it since I saw them put into the chili however, it would explain why the chili is so delicious and why I keep going back for more.

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Star

Hi David, would you happen to know how Coke Zero is doing in the South African market specifically? Pepsi is very small in SA, and since Coke Zero launch (last year I think)they seem to have completely taken over the "diet cola" market...

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That is also what I thought. Pepsi's concept is stronger compared to coke. Pepsi ads are really eye catching compared to coke zero's commercial.

Nick Johnson

I believe the biggest problem is Coca-Cola's message is "same Coke taste, no calories." When it is not the same taste, not even close. Breaking a brand promise has repercussions. http://www.brandsanatomy.com/2010/03/coke-zero-brand-promise-meant-to-be.html

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I cannot believe that coke is getting beat by Pepsi Max that badly. I think @Mat has a great point.

Mat

Anyone ever think that putting zero in a brand name is a good idea?

Zero vs Max - choose.

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