Editor - David Taylor

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Comments

Herbert

Hello, I read your blog like every week. Your humoristic style is witty, keep itt up!

asit

I often quote the hotel towel experiment to my clients when we need to convince them to pay more attention to use of specific words and phrasing style. These principles are not used as often in marketing communication as they should be.

By the way David, the real brain behind the thinking in the book "YES" is perhaps Robert Cialdini, who wrote "INFLUENCE: the psychology of Persuasion" on which "YES" is based. YES is definitely an easier read though.

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