Editor - David Taylor

My Photo

brandgym coaching services

  • Vision to Action
    Creating an inspiring brand vision, positioning and action plan, including Brand Purpose, Brand Revitalisation and Global Branding
  • Grow the Core
    Creating ideas to sell more of the core, including Turbo-charged Marketing Plans and Category Growth Visions
  • Brand Stretch
    Strategic innovation to create new products and services, including New Brand Devt, Brand Portfolio Strategy and Brand Architecture
  • brandgym partner network
    More about the opportunity to become a brandgym partner, and who we're looking for

brandgym books

« Toyota's toxic 'sausage' shows risk of neglecting product quality | Main | Reckitt show the power of focus »



Hello, I read your blog like every week. Your humoristic style is witty, keep itt up!


I often quote the hotel towel experiment to my clients when we need to convince them to pay more attention to use of specific words and phrasing style. These principles are not used as often in marketing communication as they should be.

By the way David, the real brain behind the thinking in the book "YES" is perhaps Robert Cialdini, who wrote "INFLUENCE: the psychology of Persuasion" on which "YES" is based. YES is definitely an easier read though.

The comments to this entry are closed.