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I wonder how you got so good. This is really a fascinating blog, lots of stuff that I can Get into. One thing I just want to say is that your Blog is so perfect!

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I wonder how you got so good. This is really a fascinating blog, lots of stuff that I can Get into. One thing I just want to say is that your Blog is so perfect!

Kevin

I'm really digngig it.Definitely a Modern spin on the Retro logo. Trying to give it an edgier look without Going TOO hard like the futuristic angry bird we've had for the last few years.I'm also really digngig the Strength of the Blue. It's Rich like the pride of Toronto. Furthermore, even greater emphasis on the leaf. Not being afraid to let you know that we're from Canada and we're proud.

Claire

AOL as one of the top internet service providers is the biggest load of bull. do you know of anyone that actually uses them anymore. To think that they were worth $160bn is just madness!

Evan J.

Considering the company I work for, the redesign is just sad.

I hate to see good money die.

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Seriously, I just don't get this defense about it being some futuristic design we will look back on as brilliant in a few years' time. It's a non-logo for a non-brand. My guess: Aol. will be dead and buried before the next re-design.

Hughesnet Broadband

AOL 2009 branding bull are designed very well. I like all the designs of it,thanks for sharing this post.

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AOL 2009 branding bull are designed very well. I like all the designs of it.

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This is really a AOL biggest branding bull of 2009. AOL is one of the top internet service provider. However they are providing their services in some countries but the whole world recognize AOL

Sam Pierce

What a utilization of tools and effects you did, It's really amazing work, I am inspired by your work and obviously this blog is perfect.

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That is great....

David Taylor (brandgym)

Bash, tx for the link. I agree more with the comments left on the blog post you link to ;-) : "Another entry in the recent spat of brands whose logos rely on some bizarrely assorted array of images to convey and carry their brand. It’s shit".

Seriously, I just don't get this defense about it being some futuristic design we will look back on as brilliant in a few years' time. It's a non-logo for a non-brand. My guess: Aol. will be dead and buried before the next re-design.

Bash

interesting that Brand New named AOLthe #1 best brand identity of 2009. see link below for full article...

http://www.underconsideration.com/brandnew/archives/the_best_and_worst_identities_of_2009.php

Mat

It's a bold idea but also fail. But it was bold....

Nick

This is insane, it makes the entire marketing profession look like a joke when a company undergoes one of these nonsense "rebranding" campaigns. How many designers, marketers, and developers are hoping for work while Aol throws away the hundreds of thousands of dollars on this new logo?

Thank you for shedding some common sense on this subject.

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