Nice bit of news to finish the week off: the brandgymblog has been ranked number 14 in Cool Marketing Stuff's Best 100 Marketing Blogs :-)
David Taylor
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Details of the topics that David speaks on, and feedback from previous events - the brandgym
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More about the opportunity to become a brandgym partner, and who we're looking for - brandgym creds
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WheresTheSausage? and bgym book stories
- easyGroup (brand ego trip)
- Geek Squad (make most of whole mix)
- BA (brand-led business)
- Abbey (image wrappers)
- Dove (strong core product)
- Innocent (Product passion)
- Marks & Spencer (ads that sell)
- Lynx/Axe (grow the core)
- Harley Davidson (Vision brought to life)
- Nike (Consumer empathy)
- Fresh Italy (BE the consumer)
- Bond (look back, look forward)
- Stella (Remember what made you famous)
- T-Mobile (Brand manifesto)
- Apple Computer (beyond brand-washing)
- Pret (beyond brand-washing)
- Pampers (Insight for positioning)
- Kenco (ethnography)
- Felix (more bang for your buck)
- Calve (added value versioning)
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Recent Posts
- Busting the engagement myth
- Secrets from the top 20 slogans of all time
- Amplify your product truth: Castle Lite
- Nivea - now that's memory structure
- Survey: Can Social Media Show you the Money?
- Will Editions give Red Bull wings?
- "Why Successful Branding Still Happens Offline"
- Clinton Cards' collapse caused by marketing intertia
- Why re-run your 20 year old advert?
- How the innovation "ecosysytem" punctured Michelin's new tyre
Nice one. Well deserved.
Posted by: Jon Beaumont | November 30, 2009 at 10:21 AM