Thanks to Tom Fishburne for reminding me of the spoof video from 2006 that takes the piss out of Microsoft's "cram it all in" approach to packaging. It shows how Microsoft would have screwed with the beauty and simplicity of the iPod pack.
I learnt from Tom's post that the video is was done by was done by Microsoft's own packaging department. He reports a company quote that "It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding."
This video illustrates the real risk of "polluting" a pack design with tons of information, most or all of which doesn't get read by anyone. In contrast, the iPod packaging is so special because of the purity of its branding. There is no mistaking that this is an Apple product. But the branding is a result of identifying and amplifying the visual essence of the brand.
More on the idea of amplifying your visual essence here.
The SC Department of Commerce recently aneocnund that California-based will open a new manufacturing facility in Jasper County. This is expected to create 175 new jobs. The company makes and distributes green consumer, industrial and food-grade packaging. Read more about it in . The also has aneocnund various grants aimed at training the workforce in green jobs.
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That brings back the real meaning of this strategy.
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True, non-recyclable packages are harmful to the environment since their materials take a long time to decompose. If all companies used recyclable packaging, the waste material from consumer products would be reduced.
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