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I took part in the Sainsbury's Sport Releif mile but I did it at my school and none of us had nbemurs. We all dressed up in funny costumes and got a medal at the end. I sprained my ankle and limped the next mile because I did 2.

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I like this also, but think Waitrose do it far better by giving shoppers green tokens which they add to a choice of local charity boxes as they exit - so one is voting with ones feet, while actually making a "donation". And it feels more ownably branded.


It would be interesting if they shared the responsibility; think local and global. The majority of funds would go to the popular charity of the local store but have a portion of funds go to the most popular across all stores.

Think local and global :)

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