David Taylor

My Photo

brandgym coaching

brandgym books

« Are Ryanair taking the piss? (no, they're charging you for it) | Main | iPhone 3GS: renovation waves in action »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5f1b53ef011570c16365970b

Listed below are links to weblogs that reference P&G' multi-brand makeover ad 'quadruples purchase intent':

Comments

click here

Born in Listowel, Ontario, in 1927, Mr. Smale joined P&G in 1952 working first on Gleem toothpaste. But he'd had a brief career prior to joining the company, working three years as a salesman for Vick Chemical Co., whose successor he eventually would bring into P&G via acquisition decades later.

Poigoreve

I don't know If I said it already but ...I'm so glad I found this site...Keep up the good work I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say GREAT blog. Thanks, :)

A definite great read..

Rob Hallums

Having just seen the advert, it is refreshing that someone is finally taking the approach of education (and not being a public service ad, or an attempt at education with Jamie Oliver!!)

It's just a bit of a shame that mobile marketing was left off the agenda. Ah well, I was still impressed and I only accidentally saw it. I havent checked out the online elements as the site was down when I checked.

Best of all though was the timeliness, relevance and positioning of it. I hope businesses take this into account (large and small) and consider how using these really quite simple techniques could be significantly cost effective - and it really doesn't have to be on tele.

David Taylor (brandgym)

Asit, Thanks for your comment on P&G which is spot on. Like you say, its the breadth of excellence is all areas that is indeed awesome.

David

asit

Another example of how P&G keeps learning, trying and innovating. What really makes them stand out vs somebody like Unilever is that they fire on all fronts- first on outsourcing R&D with connect & develop, first company to have global design head and embrace the power of design, led shopper marketing with Walmart in US, early adopter of social media and even earlier adopter of net with experiments like reflect.com in 1995, amongst the first to have the new agency remuneration model, first to move to regional/above market approach to brand management, amongst the first to leverage the multiple brands within the same catgeory ( eg Tide with Lenor/Febreze)....the list is impressive. Unilever is arguably superior in having really strong BIG IDEA communication campaigns- axe, dove, persil-to name a few. But they don't fire as well on other fronts.

David Taylor (brandgym)

Fair point Richard. My take is that
i) the cost of this is spread across the several brands participating
ii) perhaps there is a discount from the TV company, given the PR it will generate

David

richard

How many companies can afford to run 3 x 90' TV spots these days?

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your email address:


Powered by FeedBlitz

Subscribe in
NewsGator Online

Flickr photos

  • www.flickr.com
    This is a Flickr badge showing public photos from brandgym. Make your own badge here.
Blog powered by Typepad