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Thanks to Bongani from SAB Miller in J'burg for sharing this inspired bit of media placement with me (for non-UK readers, "bush" refers to a patch of hair :-) ) Its by Veet, the hair remover for women:
With this the Veet brand show:
1. Sense of humour
2. Cleverness
3. Reactivity to current events
4. Creativity
I guess that the ad also created great word-of-mouth.
Really is worth it on some brands to keep back a bit of the budget for tactical, responsive advertising like this.
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I have to make a correction. I guess our local geocrry store decided to stop carrying the Low Acid variety. Tropicana still has it available on their website (and probably in other stores). Still doesn't explain the generic looking carton.
Posted by: Sarah | August 05, 2012 at 11:45 AM
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Posted by: Juluis | May 28, 2012 at 06:47 PM
Hahaha I didn't notice the Goodbye Bush, until I saw Obama carrying the kid. The ad is brilliant, it seems.
Posted by: Powerful Computer | April 06, 2011 at 10:03 AM