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Thanks to Bongani from SAB Miller in J'burg for sharing this inspired bit of media placement with me (for non-UK readers, "bush" refers to a patch of hair :-) ) Its by Veet, the hair remover for women:
With this the Veet brand show:
1. Sense of humour
2. Cleverness
3. Reactivity to current events
4. Creativity
I guess that the ad also created great word-of-mouth.
Really is worth it on some brands to keep back a bit of the budget for tactical, responsive advertising like this.
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Hahaha I didn't notice the Goodbye Bush, until I saw Obama carrying the kid. The ad is brilliant, it seems.
Posted by: Powerful Computer | April 06, 2011 at 10:03 AM