[This is 60 seconds of fun, so skip it if you want. But I sort of figured that if you're in the office over the vacation period, or holed up with your PC to escape the relatives, you might need a bit of cheering up.]
So, what's the most watched video of all time on You Tube in the UK, exc pop videos? (Its also in the top 5 globally).
66,656,363 views. Yes, that's 66 million times its been watched.
Obama's acceptance speach in Chicago. Nope, that's only 3.9 million views.
Cadbury's gorilla ad No. Only 3.3 million.
No, the video is called "Charlie bit my finger". And it really is funny. Click below to watch it if you are on the blog itself. My 3 kids ask to see it again and again, and almost pee themselves laughing every time.
Why the success of this home-made video?
- Brilliant "casting"
- Amazing execution (comic timing par excellence)
- Based on a real human truth (about the games kids play)
- Has drama, ups and downs... and yet ends on a happy note
- Short and sweet: less then 60 second long
All things which, when you think about it, any good communication should have. Especially to have a hope of going viral.
The information in this post is ilbredicne and should be a must read for anyone in business. As far as self and brand separation, when I created the Big Ooga it was never about me. Almost immediately it began rebelling against my notions emerging with its own personality. The name honked and would not go away the colors pink and green just emerged as right. If I ever thought of myself as Big Ooga I would feel like the Wizard of Oz. There are times when I say the name of my company and feel like I've lost my mind, but there is this emotional response to it an LOL that keeps me on the course.
Posted by: LhiaNa | September 17, 2012 at 11:23 AM
My kids love it too and watch it all the time.
Posted by: Tony Franco | January 05, 2009 at 09:48 AM