Editor - David Taylor

My Photo

brandgym coaching services

  • Vision to Action
    Creating an inspiring brand vision, positioning and action plan, including Brand Purpose, Brand Revitalisation and Global Branding
  • Grow the Core
    Creating ideas to sell more of the core, including Turbo-charged Marketing Plans and Category Growth Visions
  • Brand Stretch
    Strategic innovation to create new products and services, including New Brand Devt, Brand Portfolio Strategy and Brand Architecture
  • brandgym partner network
    More about the opportunity to become a brandgym partner, and who we're looking for

brandgym books

« The iPhone's secret weapon: the App Store | Main | Johnie Walker shows sizzle CAN sell (if it has a story) »



The information in this post is ilbredicne and should be a must read for anyone in business. As far as self and brand separation, when I created the Big Ooga it was never about me. Almost immediately it began rebelling against my notions emerging with its own personality. The name honked and would not go away the colors pink and green just emerged as right. If I ever thought of myself as Big Ooga I would feel like the Wizard of Oz. There are times when I say the name of my company and feel like I've lost my mind, but there is this emotional response to it an LOL that keeps me on the course.

Tony Franco

My kids love it too and watch it all the time.

The comments to this entry are closed.