Tom Fishburne, marketing cartoonist extraordinaire, has picked up on our work on recession-proof branding, and done us the honour of penning a cartoon on the subject.
I really like Tom's visual idea of the cactus. Smart marketers won't just try to "water their plants" (support their brands) with conventional means, when they know water (money) is scarce. They will find new ways of promoting their brands that are cost-effective, by being impactful, differentiated and both sausage/product and emotional sausage.
Thanks Tom.
170. I quit this time (3rd attempt) on April 1st due to US fedarel and state tax increases on cigarettes. I just couldn't afford it any more. I also started working out in order to keep from gaining weight. By May 1st, I still gained 10 pounds and was just as irritable as the previous times that I quit. That's when I found out about and purchased my e-cigarettes. I've lost the 10 pounds and and am no longer irritable. I'm also still working out.
Posted by: Franck | May 31, 2012 at 01:26 AM