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not fake

That's the kind of image that i really thing is super image like. If more images very real like this were out there we'd be super full of graet images in the world.

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I heard this on the radio and thought it was a 'jokey' promotional campaign. Having read this, I realise they are serious. How strange.

As well as the points you raise, one wonders at the strength of appeal of pasta. I grabbed a list from the web; Britain's top ten foods. Pasta in general doesn't feature, but spag bol does at no.6. Perhaps that will be the signature dish.

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I love your blog very much, more more info, I will concern it again!

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wow, haven't heard about that before :?

looks like too stupid step be be real :)

James Seay

They tried this in America as a April Fools/Viral campaign to promote their pasta. It was a huge hit (I think) because it was difficult to order for some time because people couldn't believe they had changed their name...

robertc17

Like you David I think this is the single stupidest marketing idea I've ever ever heard. It's so confusing. Do they not sell pizza anymore?

It might have been slightly better if they had launched new restuarants which sold pasta alongside the pizza ones. But they are rebranding - I've already seen one in the flesh.

Like the other comment, up until I saw it I assumed it was a "joke" like the weetabix longname adverts. But no it's real.

Someone will get fired for sure.

Robert.

David Taylor (brandgym)

Jon,
As you show, pizza shows no signs of becoming less relevant.

Also, for our non-UK readers, you show how fine British cuisine really is, and what a nation of food lovers we are ;-)

Jon Beaumont

I heard this on the radio and thought it was a 'jokey' promotional campaign. Having read this, I realise they are serious. How strange.

As well as the points you raise, one wonders at the strength of appeal of pasta. I grabbed a list from the web; Britain's top ten foods. Pasta in general doesn't feature, but spag bol does at no.6. Perhaps that will be the signature dish.

1. Chicken Tikka Masala
2. Fish and Chips
3. Pizza
4. Chow Mein
5. Bangers and Mash
6. Spaghetti Bolognese
7. Full English breakfast
8. Apple Crumble
9. Roast Beef and Yorkshire Pud
10. Thai Curry

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