Editor - David Taylor

My Photo

brandgym coaching

  • Speaking Creds
    Details of the topics that we speak on, and feedback from previous events
  • the brandgym
    More on how we help teams create an inspiring vision AND the action plans to turn it into growth.
  • brandgym partner network
    More about the opportunity to become a brandgym partner, and who we're looking for
  • brandgym creds
    Play our creds online in "Slideshare"

brandgym books

« Name change nonsense at Pizza Hut | Main | How to be innovative at 236 years old: Veuve Clicquot »


Food Packaging

At that critical moment, your packaging needs to deliver. It’s the one thing that consumers recall, consistently, long after all other elements of the marketing mix have faded away – and sometimes, when marketing budgets are tight or cut altogether, it’s all you have.

David Taylor (brandgym)

Cereal lover,
Thanks for joining the conversation.

I guess the answer to your question "how hard is to design some new packaging for a cereal" is, "A lot harder than you would think!"

Any change to the physical "structure" of any packaged good is a head-ache, as it means changing the production line, manufacturing process etc.

And trying to get a visual design which fits the brand, is different from other brands and is liked by the consumer is actually quite hard.

Cereal lover

How hard can it be to design some new packaging for a cereal?

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

Your email address:

Powered by FeedBlitz

Blog powered by Typepad