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Food Packaging

At that critical moment, your packaging needs to deliver. It’s the one thing that consumers recall, consistently, long after all other elements of the marketing mix have faded away – and sometimes, when marketing budgets are tight or cut altogether, it’s all you have.

David Taylor (brandgym)

Cereal lover,
Thanks for joining the conversation.

I guess the answer to your question "how hard is to design some new packaging for a cereal" is, "A lot harder than you would think!"

Any change to the physical "structure" of any packaged good is a head-ache, as it means changing the production line, manufacturing process etc.

And trying to get a visual design which fits the brand, is different from other brands and is liked by the consumer is actually quite hard.

Cereal lover

How hard can it be to design some new packaging for a cereal?

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