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Russell

Steve, thanks for the commnet. Due to a glitch in our blog platform, commnets just showed up today. Apologies for being tardy in responding. I agree that all audiences need to be considered. On the other hand, one of the strengths of storytelling is that it tends to unite communities around common interests and concerns, as opposed to traditional direct or segmentation marketing that focused on differences to the exclusion of all else. Uniting audiences whenever possible is always the best route, in my view.

Michelle

, “With this I have more than enough to supoprt my family’s needs.” The American then asked, “But what do you do with the rest of your time?” The Mexican fisherman said, “I sleep late, fish a little, play with my children, take siesta with my wife, Maria, stroll into the village each evening where I sip wine and play guitar with my amigos, I have a full and busy life.”The American scoffed, “I am a Harvard MBA and could help you. You should spend more time fishing; and with the proceeds, buy a bigger boat. With the proceeds from the bigger boat you could buy several boats. Eventually you would have a fleet of fishing boats. Instead of selling your catch to a middleman you would sell directly to the processor; eventually opening your own cannery. You would control the product, processing and distribution. You would need to leave this small coastal fishing village and move to Mexico City, then Los Angeles and eventually New York where you will run your ever-expanding enterprise.”The Mexican fisherman asked, “But, how long will this all take?” To which the American replied, “15 to 20 years.”“But what then?” asked the Mexican. The American laughed and said that’s the best part. “When the time is right you would announce an IPO and sell your company stock to the public and become very rich, you would make millions.” “Millions?…Then what?” The American said, “Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos.”BTW Great post Kirk!Raf Stevens

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