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Scot

Good information. Lucky me I discovered your site by chance (stumbleupon). I have book marked it for later!

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Hi there! This article couldn't be written much better! Going through this post reminds me of my previous roommate! He always kept talking about this. I will forward this information to him. Pretty sure he'll have a very good read. I appreciate you for sharing!

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It's very straightforward to find out any topic on net as compared to textbooks, as I found this article at this web page.

Rudi

I'm so with you here! But the rlealy rlealy bugging thing is .. When I do finally eek out the brief fleeting few hours of yummy mummy time . I god darn miss them all, all their bickering, background noise and constant demands ..AND to pack the final punch I feel so guilty about wanting the me time in the first place . That I end up cleaning their rooms or baking their fav cake or mending their fav toy that broke last week or making play dates for later. I need help I think, but guess I wouldn't have had the 3 little darlings if I hadn't wanted to shower all my devotion on them.Enjoy the peace, learn to listen to the trees and the quietness and before you know it school holidays will be round again x

George

Good post about coffee. I really like it. Please check out this blog for more info about coffee and coffee makers. Enjoy!

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Very nice write up. Easy to understand and straight to the point.

Zack

In a way Nespresso is a lifestyle brand with similar values and communication as Apple Inc. Focused on product and simple but classy design and experience/store.

Patrick

so I guess that makes it use of celebrity with a bit more thought than usual. hard to compare to the sausalicious efforts of the likes of innocent. i think big multinationals need celebs as a security blankie. thanks for the post anyway anne.

anne


Sure, using celebs per se is not 'strategy of the year'. But the campaign idea is not about George Clooney himself, but about quiproquos and misunderstanding between celeb, non - celeb and coffee. Clooney, because of his personality and film history (remember 'Michael clayton'...) serves this story well, better I'd say that Robin Williams or Brat Pitt would. In that sense, Clooney is part of the story, not just sizzle.

David Taylor (brandgym)

Patrick, Thanks for your comment, and feedback on the blog.

I must admit to being a big George fan... and the product/sausage is at least the co-star of the ad.

But over to Anne, the guest blogger: what do you think?!

Patrick

come on avid I am a great fan of this blog, but using clooney to sell mass produced coffee is all sizzle!

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