Editor - David Taylor

My Photo

brandgym coaching services

  • Vision to Action
    Creating an inspiring brand vision, positioning and action plan, including Brand Purpose, Brand Revitalisation and Global Branding
  • Grow the Core
    Creating ideas to sell more of the core, including Turbo-charged Marketing Plans and Category Growth Visions
  • Brand Stretch
    Strategic innovation to create new products and services, including New Brand Devt, Brand Portfolio Strategy and Brand Architecture
  • brandgym partner network
    More about the opportunity to become a brandgym partner, and who we're looking for

brandgym books

« Gatorade takes on the sports drink bully boy | Main | Is this really the best Orange can do? »

Comments

Fergus

I agree with every word until you get to the private equity part. True private equity demands top line growth and tends to focus businesses on executional excellence. So what we get is incremental improvement of both product and presentation. This is all good but essentially we end up with what we've already got but just a bit better. If you're looking for innovation and step change then don't look to private equity boys to deliver it.

The comments to this entry are closed.