There is a real art to poster advertising, don’t you think? The best ones “pack a punch” that stops you in your tracks, and makes you take a second look.
The new poster from Corona did this for me. Slogging my way across London on a grim, grey day I looked up and saw this poster for Corona:
With the idea of "the beginning", and the visual device of the office being stripped away, I think the brand/agency team have perfectly captured that Corona moment, when you loosen your tie, kick off your shoes, kick back and chill out. Whether you’re sitting on a sunny beach in Mexico, or in rainy bar in Manchester, Corona beer is “a beach in a bottle”.
The Corona poster works well because it is a single, “big picture”. A single image that communicates a single idea. Often it seems, brands use the same execution for press and posters. But this is flawed. Readers of a magazine may take time to look at the detailed text in a press advert. With a poster, you have to be simpler and much more visual.
Some other great posters that pack a punch using a single, big picture:
- The Economist: amazing campaign that ran for 10 years, helping building brand equity, boosting circulation by 25% and increasing ad revenue by 250%.
- Wonderbra: created car crashes, media hysteria and built a new brand from scratch
Other good (or bad) examples?
The Iron Horse Centennial Festival cordially inetivs artists and aspiring artists of all ages to participate in this annual street festival, where Main Street comes alive with adults, teens and kids and brilliant colored chalk drawings.
Posted by: Leonardo | May 29, 2012 at 07:33 AM
It is not enough to have a good mind; one must use it well.*
Posted by: coach outlet | November 16, 2010 at 07:41 AM
actualy dont worry now iv tooken the time to actualy read the article
Posted by: Alex | June 28, 2010 at 10:39 PM
were did you find this i would do alot to get my hands on a copy
Posted by: Alex | June 28, 2010 at 10:36 PM
i like the corona one. mammalman, love the hoover one. Might steal for my blog if you don't mind.
Posted by: Paul | July 25, 2008 at 08:46 PM
Thanks for your comment mammalman. I don't see the Corona ad as too busy... I got the idea instantly, but then stopped to look at it and soak in the feeling. Its a simple, single minded idea with depth.
Regards
David
Posted by: | July 23, 2008 at 09:59 PM
the Corona spot is way too busy for me. The Economist ad is pure genius. It's that smart simplicity that will really attract their target audience. also checkout http://tinyurl.com/6zsj3w
Posted by: mammalman | July 23, 2008 at 03:04 PM