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I fully concur with this post. Emotions drive actions. I published a presentation on slideshare "Bubbling Ideas", which is in conformity with this post as evidenced by four similar experiences. If interested, the link is


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I think it is of great importance to discussing such issues and make the best of it and make things better for many in all aspects possible


The numbers speak for themselves, so obviously it was a good move for Innocent, but I still dont quite understand their reasoning behind this.

Personally I liked the innocent brand and was keen to buy into it but I much preferred the Juicy Water to the Smoothies. There are lots of 'posh water/juice drinks' to choose from and now Innocent have dropped Juicy Water I am less inclined to buy them. I now dont buy any Innocent products. Not a deliberate decision, just a natural move away from the brand.

But their reasoning dosent add up - 'nothing but nothing but fruit' is their slogan and I once heard Dan Germain from Innocent blame this for the drop of Juicy Water - 'because it has water in it and this isnt fruit!' BUT, what about their 'Thickies' The ingredients of which are fruitless! (one is Yoghurt, vanilla and honey!)

I cant see why it couldnt have just been a nice sub-brand, its a very very similar product. Its not like they were making cars as a side project, it was still juice!

I just dont get it...

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