Editor - David Taylor

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  • Vision to Action
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Linas Simonis, PositioningStrategy

Nice said, David. Sure, authenticity is one of the most powerful marketing

There's no better way to spread and prove authenticity than a message from
the founder or, if the founder is no longer with us, from the CEO.

And, you guess it, the best way to spread an authentic message is by a
business blog of the founder, the CEO or any other person at the top of the

Very good post, David, all top managers should read it at least twice. Thank

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