Editor - David Taylor

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Comments

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Linas Simonis, PositioningStrategy

Nice said, David. Sure, authenticity is one of the most powerful marketing
tools.

There's no better way to spread and prove authenticity than a message from
the founder or, if the founder is no longer with us, from the CEO.

And, you guess it, the best way to spread an authentic message is by a
business blog of the founder, the CEO or any other person at the top of the
company.

Very good post, David, all top managers should read it at least twice. Thank
you!

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