Editor - David Taylor

My Photo

brandgym coaching services

  • Vision to Action
    Creating an inspiring brand vision, positioning and action plan, including Brand Purpose, Brand Revitalisation and Global Branding
  • Grow the Core
    Creating ideas to sell more of the core, including Turbo-charged Marketing Plans and Category Growth Visions
  • Brand Stretch
    Strategic innovation to create new products and services, including New Brand Devt, Brand Portfolio Strategy and Brand Architecture
  • brandgym partner network
    More about the opportunity to become a brandgym partner, and who we're looking for

brandgym books

« innocent double-header: AGM and 100% recylable bottle | Main | 360 Insight - Brand Strategy Article »


Andy Taylor

I couldn't agree more. The BBC have now upgraded their platform to include High Definition content including stunning Wildlife programmes.

Although it's hard to get firm statistics versus the competition, once recent article showed that the BBC have streamed around 7 Petabytes of data. That's around the same as one million PC's downloading their entire hard-drives during one month! So this is definitely growing market.

The 7-day limit sometimes extends to 30-days and this is down to UK Copyright law & the BBC Trust. Curiously, however, Channel 4 once again are stretching their talents in give audience what they want: they make some of their content available for much longer, sometimes upto one year. And you can record things for personal use http://www.recordiplayer.com if you really want to although quality is not the same as what is sent over from the broadcasters.

This market is developing and growing: just look at what's happened to Blockbuster. They're in catch-up mode versus Netflix (similar to Kodak not catching on the digital camera market). The battle for content will become even more interesting once commercial agreements on copyright can be reached. For example, the BBC could launch an international version to allow overseas viewers see iPlayer. After all, their World Service has a fine international reputation. I wonder if they can ever crack this one though....

Simon K

The iPlayer version 2 is a great product. It is great that it has taken off, though perhaps only because of the "sizzle" of the constant plugging on TV/radio is now there to accompany the "sausage"

The comments to this entry are closed.