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David Taylor (brandgym)

Interesting to have the 2 different views from Scott and Linas!

I must say, I think they will struggle as competing in coffee needs bags of money they need for their tea.

Let's agree to check back in a year!


Linas Simonis

Sorry, but Twinings means tea. Moving to coffee is useless. Twinings will not become even a small player in coffee business. Worse, it will dilute Twinings brand.

If they want to become relevant in coffee busines, they must find a good differentiation idea and start the new brand.

I doubt whether after few years Twinings coffee will be still with us.

BIG Kahuna

I'm not familiar with the Twinings brand and I don't drink tea. That said I'm pretty solid on branding. Some brand extensions make no sense. If Twinings started selling food with their tea (and they may, not sure)that may be a reach. But I think coffee is a natural move. Especially if they have a rich tradition in how their tea is made.

Problem is how will they differentiate from ALL the other coffee selections and what will their brand identity be?

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