David Taylor

My Photo

brandgym coaching

brandgym books

« Tradition still touches a nerve | Main | Innovation as connection, not creation »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5f1b53ef00e5508775ee8834

Listed below are links to weblogs that reference Twinings tries to re-wire its brand:

Comments

link building services

Have you ever thought about publishing an e-book or guest authoring on other blogs? I have a blog based upon on the same topics you discuss and would love to have you share some stories/information. I know my viewers would enjoy your work. If you're even remotely interested, feel free to send me an e mail.

Coach

They are quite professional http://www.coachoutletonlineua.net Coach Outlet that the shattered Lebanese government was incapable of providing, and has evolved since then into a political force with two cabinet ministers and a dozen seats in Parliament. http://www.coachoutletonlinea0.org Coach Outlet“ in this, and this is something some Western donors are admitting that has a positive impression on some Western politicians,” said Stephan Rosiny, a research fellow at the http://www.coachoutleturla.com Coach Factory Oultet Institute of Middle East Studies at the German Institute of Global and Area Studies in Hamburg. http://www.coachfactoryoutletfa.net Coach Factory OutletThat in turn provides a rationale for the group’s charitable networks among Lebanese immigrants in Europe. “They may collect money for their institutions, but they aren’t http://www.coachoutletonlineab.com Coach Outlet operating publicly,” Mr. Rosiny said. “As long as they aren’t involved in politics and aren’t operating openly, they are tolerated.” http://www.coachoutleshome.com Coach Outlet Online Experts question how effectively European police officials are keeping track of the kind of serious, well-trained operatives capable of staging attacks versus counting up donors http://www.coachoutlet67.org Coach Factory Outlet. to funds for orphans of suicide bombers. “I don’t believe that they are able to monitor Hezbollah activities because Hezbollah is such a professional player,” said Guido http://www.coachfactoryoutletsc.org Coach Outlet Online Steinberg, an expert on terrorism with the German Institute for International and Security Affairs. http://www.louisvuittonususa.net Louis Vuitton Bag “The supporters that march the streets with a Hezbollah flag are not a threat to national security,” Mr. Ritzmann said. “We’re more concerned with small groups — a car http://www.louisvuittonsoutletua.net Louis Vuitton Handbagdealer, a grocer, or whatever

It's good to read a quality article for once

David Taylor (brandgym)

Interesting to have the 2 different views from Scott and Linas!

I must say, I think they will struggle as competing in coffee needs bags of money they need for their tea.

Let's agree to check back in a year!

David

Linas Simonis

Sorry, but Twinings means tea. Moving to coffee is useless. Twinings will not become even a small player in coffee business. Worse, it will dilute Twinings brand.

If they want to become relevant in coffee busines, they must find a good differentiation idea and start the new brand.

I doubt whether after few years Twinings coffee will be still with us.

BIG Kahuna

I'm not familiar with the Twinings brand and I don't drink tea. That said I'm pretty solid on branding. Some brand extensions make no sense. If Twinings started selling food with their tea (and they may, not sure)that may be a reach. But I think coffee is a natural move. Especially if they have a rich tradition in how their tea is made.

Problem is how will they differentiate from ALL the other coffee selections and what will their brand identity be?

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your email address:


Powered by FeedBlitz

Flickr photos

  • www.flickr.com
    This is a Flickr badge showing public photos from brandgym. Make your own badge here.
Blog powered by Typepad