Editor - David Taylor

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  • Vision to Action
    Creating an inspiring brand vision, positioning and action plan, including Brand Purpose, Brand Revitalisation and Global Branding
  • Grow the Core
    Creating ideas to sell more of the core, including Turbo-charged Marketing Plans and Category Growth Visions
  • Brand Stretch
    Strategic innovation to create new products and services, including New Brand Devt, Brand Portfolio Strategy and Brand Architecture
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    More about the opportunity to become a brandgym partner, and who we're looking for

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I wonder how you got so good. This is really a fascinating blog, lots of stuff that I can Get into. One thing I just want to say is that your Blog is so perfect!


People talk about even mundane products. By the way the product shown in Tom's cartoon is as mundane as one can get. "Although managers often think that only outrageous or surprising products are WOM worthy (Dye 2000), our research shows that even mundane products can get a great deal of WOM if they are publicly visible or cued frequently by the environment" Full study is here. http://marketing.wharton.upenn.edu/documents/research/BzzAgent.pdf

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