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I wonder how you got so good. This is really a fascinating blog, lots of stuff that I can Get into. One thing I just want to say is that your Blog is so perfect!


People talk about even mundane products. By the way the product shown in Tom's cartoon is as mundane as one can get. "Although managers often think that only outrageous or surprising products are WOM worthy (Dye 2000), our research shows that even mundane products can get a great deal of WOM if they are publicly visible or cued frequently by the environment" Full study is here. http://marketing.wharton.upenn.edu/documents/research/BzzAgent.pdf

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