Love this cartoon from Tom Fishburne. As always, he funnily and brilliantly illustrates an important insight.
In this case his point is about the enduring power of word-of-mouth. In a world where brands are seeking to use everything that moves, or doesn't, as a media support, you still can't beat person referral. And to get word-of-mouth you of course need a product or service that is "buzzable": it needs to be interesting enough for people to talk about, and interesting enough for people to listen.
Its by having "buzzable" products that the likes of Lush, innocent, Pret and Starbucks have all been able to grow without much or any advertising.
I wonder how you got so good. This is really a fascinating blog, lots of stuff that I can Get into. One thing I just want to say is that your Blog is so perfect!
Posted by: isabel marant outlet | August 11, 2012 at 04:41 AM
People talk about even mundane products. By the way the product shown in Tom's cartoon is as mundane as one can get. "Although managers often think that only outrageous or surprising products are WOM worthy (Dye 2000), our research shows that even mundane products can get a great deal of WOM if they are publicly visible or cued frequently by the environment" Full study is here. http://marketing.wharton.upenn.edu/documents/research/BzzAgent.pdf
Posted by: asit | October 16, 2011 at 05:56 AM