As there are a lot of new readers who have joined in during the last couple of months, I thought the end of the year was a good time to do a re-cap of my personal favourite posts from the year. These are the ones I find myself referring back to often:
And how NOT to do brand positioning: worshipping the brand onion!
Beyond customer understanding to customer empathy: really, truly connecting with your consumer, by being one yourself
The top 10 viral ads of all time: including those that actually help sell, and those that are just "sponsored entertainment"
The magic of innocent: my trip to Fruit Towers to meet their creative genius, and a summary of the hundreds of little things that make them special. And meetings with people from two other brands that really marked me: Lush and Method.