David Taylor

My Photo

brandgym coaching

brandgym books

« "Where's the Sausage?": at Burger King | Main | Being second can be best: Innocent vs. PJ's smoothies »


Beverage Packaging

One of the most powerful of these equities is ‘shape’. Just ask Coke or Toblerone, who garner immediate recognition with ownable pack shapes. If developing packaging form is cost-prohibitive, look to other ways to be creative with shape. What about distinctive die-cuts on shippers, closures or pack labels to increase brand recognition?

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

Your email address:

Powered by FeedBlitz

Flickr photos

  • www.flickr.com
    This is a Flickr badge showing public photos from brandgym. Make your own badge here.
Blog powered by Typepad