So, the big day has finally arrived. Today is "S-Day", the official launch of the 5th brandgym book: "Where's the Sausage? Branding based on substance, not spin". You can snap up a copy for the ridiculously low price of £6.04 right here.
What's it about?
In case you don't know, WTS? is an irreverent story packed full of practical tips, tricks and tools. The idea is to "smuggle in" insights in a format people might actually read, and even enjoy. In the words of Pierre Chandon, Professor of Brand Management at INSEAD:
"By following the trials and tribulations of the hero (think Bridget Jones meets The Office), you learn more about branding than in any tedious academic book."
Is it any good?
Rather than me blowing me own trumpet, here's what Tom Fishburne, Method marketer and Brandcamp cartoonist was kind enough to say on his blog:
"What I love is that it very simply shows how a company can market authentically from the inside out, not just by slapping on a marketing campaign after the fact, but by truly thinking of the consumer all the way through. It also pokes well-needed fun at overly academic marketing types who use way too much branding jargon. I bought copies for everyone in our office here. I highly recommend it"
Nice one Tom. Cheque is in the post.
Who is it for?
1. People who want to "loose their branding virginity", especially folk who would never read a textbook. Phil Chapman, CMO of T-Mobile, called it: "A great tool for aligning and energising every employee behind the idea of delivering the brand, from the CEO to the call centre."
2. A fun refresher for more experienced folk, who should enjoy the way it makes fun of modern day marketing...which brings me onto...
He's the fictional marketing director in the book who is full of buzzwords and bull****. If you work in marketing, you may soon be saying, "He's a Hugo", or "That's Hugo-like!". You can see our home-made video of Hugo here.
Me talking about the book
Bit serious, but gives quite a good flavour. See it here.