I posted last week on how Axe/Lynx had grown their core business by better promoting usage of their body spray: "spray more, get more". Here is another good example from Kit-Kat of better promoting your core product, this time by making more use of packaging. I call it "packvertising".
On the back of the packs you find a little cartoon with a suggestion on how to use a Kit-Kat. One says "The Scoop" and suggests using a Kit-Kat finger to scoop ice cream. Another is called "Kool Break" and suggests putting your Kit-Kat in the fridge.
What a smart use of packaging as an free advertising medium to drive extra usage through new occasions. And my guess is it also involved consumer insight work to uncover the ways that consumers had invented to use the product.
What are you doing with the millions of free GRPs on your packaging?
Good placement! It dmenads an auu~ so ~auu~!I can't fully tell due to the smaller resolution, but I kind of like how the figure's pose and colors were stylised to go with the tone of the picture at least it looks that way from the low res version. It is indeed a good job.Were the roses/bricks/other implements done by hand or textured? It's a very nice wallpaper overall in terms of color theory and moe. :3
Posted by: Piet | May 31, 2012 at 07:37 AM
This is cool you did a great job next time you do this call me it looks like fun. Your photos are great of corsue!!!!! Hope I get to see you soon.
Posted by: Bihani | May 29, 2012 at 08:47 AM
Too little to late from Kit-Kat... from the dubious extensions to the move away from the iconic foil and paper wrapper this is a brand that has been well and truly vandalised...
Posted by: FC | October 12, 2007 at 03:41 PM