200 posts in the first year, which makes 4 a week on average...which is a fair old bit of work. But worth it. Its a great discipline if, like me, you're in an ideas businsess. It forces you to capture, codify and share your thinking. And those 200+ posts are an invaluable data base of case studies and concepts.
But just as important, if not more so, are the human connections WTS? has created. I've got to visit Innocent's HQ, Fruit Towers, and meet Dan. I had lunch with Brandcamp genius and Method marketer Tom, who was kind enough to read and plug the WTS? book. And only this week I met Denise from Lush, who works on their communication.
Then there's the feedback from all of you, that helped pick a cover for the WTS? book, re-work the draft manuscript and vote on whether the iPhone would be a hit or miss, in addition to commenting on the issues I've raised. Almost 300 comments in total, which is OK, but not much compared to other blogs. Ironcially, the most comments I got was when I posted about there not being many comments!
And the nice thing about blogs, which appeals to the P&G in me, is the way you can measure stuff. And the graph of subscribers below looks quite nice doesn't it? Getting close to 450 subscribers I thought was pretty good. Until I found out that one of the US marketing blogs I read had one hundred bloody thousand subscribers! So come on, pass the sausage on. Only another 95 550 to go to catch up.
Thanks for reading,