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Rob Cuesta

The odd thing is, I'd forgotten Rutger Hauer was ever in the Guiness ads, and I'd forgotten Castlemain's ads. 'Follow the Bear' still rings in my memory (but I can't for the life of me remember what beer it was).

However, every time I hear *that* music I think of Stella - and when you think about it, hijacking the soundtrack two major films AND copying the style and milieu was a master stroke: whenever Manon des Sources and Fean de Florette are shown now it just reinforces their brand. Not bad, 20 years on!

Jay

The Stella Ads were very good, but I'd like to point out that the "Three blokes in a bar with a busty beer maid" was not the common fare. In the 80s there were a number of excellent beer campaigns that held to a theme.

Carling "I bet he drinks Carling" Ads were excellent all adding a certain humour to the idea that Carling drinkers were exceptional people (or squirrels).

Guinesses Rutger Hauer adverts of the same period.

or even

Castlemaine XXXX with their humourous Australian mini stories, carrying the message "Australians wouldn't give a Castlemaine XXXX for anything else"

While I don't have the figures to say what effect they had on sales, they still remain memorable many years after.

Though I would agree that Stella's strength has definitely been holding to its Brand message over so many years.

Jay

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