David Taylor

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David MacGregor

A belated happy birthday. I recently discovered your blog and find it useful. Can't really think of more flattering word than that.

I've added it to my blogroll so that I can share it with readers who visit ThoughtSpurs.

I have to say there must be a category of consumers who have graduated from the paraphernalia of infancy with a huge sigh of relief. I brought my son up alone after his mother's death and hoped I'd never see another diaper or wipe. But life has a funny way of offering lessons and surprises. My daughter is seven now and runs free of the nappies and wipes - but, curiously, second time round it was a breeze.

But I must confess, if I was was to win a baby product account - I'd hand it on to someone else. I've done my time - free at last ... free at last...;-)

Lee

Totally agree with your definition David.

I've always talked about an insight as being any information that unlocks an opportunity.

To identify an insight you need to be open to the potential opportunities ahead.

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