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My wife and I are excuse me, were, big Tropicana ctsuomers. While the redesign is somewhat of a bust, the more disappointing factor about having a generic looking carton, is that the price stayed the same (if not went up, in certain areas). The even MORE frustrating part about Tropicana's lineup, is they removed Low Acid from their selection, the one and only kind we use to purchase. Not good. We now purchase our local grocery store brand. Pepsi's re-branding is not so great either, but I'm not a huge customer of their cola. Mt. Dew now that's another story!


like this packaging example much better. the new look upscales the brand.

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