The publisher of the WTS? book, Capstone, is experimenting with video as a way of promoting their books, which is a cool idea. Its early days yet, and I'm one of the first writers to be filmed.
The main idea for the video was to stick it on Amazon as another source of info. for potential buyers. Capstone have also created their own "channel" on youtube.
I'm in 2 minds about the video, that you can view here . Its sort of informative, and pretty clear. But its not really in the character of the book, which is an entertaining and irreverent piss-take of branding. And its certainly not going to have any chance of going viral. But does it have a role to play though? Worth putting on amazon? What do you think?
What I'm more excited about is shooting a video of Hugo Gaines, the over-intellectual marketing director from the WTS? story. He represents all that I think is wrong about modern-day branding, such as an obsession with emotional spin and a huge vocabulary of buzzwords and bull****. We're planning to shoot the Hugo video soon , including his "Simpsational Rap"!. We'll let you know how we get on and see what you think.
Traits of Leadership Communication in Personal Branding Traits of leadership coiumnmcations reflect:Personal branding, just like any other type of branding is a compound of your actions. The better these actions are tied to each other, the more consistent your image/brand is.There are three pillars of
Posted by: Adam | August 07, 2012 at 08:42 AM
Rebellion! Personal Branding and Social Media? These icons link to social bominarkkog sites where readers can share and discover new web pages.
Posted by: Anna | August 04, 2012 at 10:39 PM
Molk, You hit the nail on the head... this is not like the other books I've done where the book and me are much closer...the WTS? book is funny bit of fiction...and the Amazon video is neither fictional or funny!
The Hugo one will be much better!
Posted by: David Taylor (brandgym) | July 11, 2007 at 04:40 PM
David, the video is OK - it's tough when you have to deliver something like this and can't be true to what the book is actually like (it's not like you are selling a copy of YOU to people, it's the book, dammit!). At least you were straight about it.
...looking forward to the other video... ;)
Posted by: themolk | July 10, 2007 at 11:34 PM