Its 3 months to go till 'S-Day": the Oct 1 launch of "Where's the Sausage?" the book. And I'm borrowing a cool idea from Ben and Jackie over at the Church of the Customer, which is to try and co-create a speaking tour. The "co-creation" approach worked really well in getting feedback on the WTS? book cover and draft manuscript, so I'm hoping it will work again.
From October through mid December I or by business partner David Nichols will visit your company, agency, member group or whatever to deliver a 60-minute, informative and thought-provoking presentation about "Branding based on substance, not spin". We'll draw on episodes from the book's story about 1 man's battle to cut through the bull and buzzwords of branding, and save the Simpton's sausage brand.
The book and the presentation seek to make branding accessible to a much broader audience than before, "from the CEO to the call-centre". They're a great way for non-marketing folk to loose their brand virginity, and a fun refresher for those with more experience. More detail on the book/talk here:Download wheresthesausage.pdf
If you want us to speak at your event, just pick up our travel expenses, provide a venue and purchase at least 100 books on amazon.co.uk on S-Day, October 1st at the ridiculously low price of £6.50/10 Euros. By all buying books on the same day, we boost the Amazon sales ranking...look out Harry Potter, the sausage is coming!
If you're interested, add a comment below, or email on david@thebrandgym.com
Kasha, Thanks for the offer. San Francisco is my fave city in the whole wide world...so I will see what I can do! David
Posted by: David Taylor (brandgym) | July 06, 2007 at 07:49 AM
If you happen to be coming to San Francisco, we'd love to have you present to our chapter of the American Marketing Association. We can't pay or pick up travel costs, but if you're in the area and want to present, we can have a bookseller selling your book at the event. We generally have 60 to 100 folks attend. Let me know!
Posted by: Kasha Frese | July 06, 2007 at 04:38 AM
Sound's great Kevin...thanks for being the 1st to join in! David
Posted by: David Taylor (brandgym) | July 04, 2007 at 12:47 PM
Would you be interested in presenting this as a breakfast seminar in London sponsored by the IABC?
Posted by: Kevin Keoahne | July 03, 2007 at 05:56 PM