David Taylor

My Photo

brandgym coaching

brandgym books

« Lipton to make only "green" tea | Main | London 2012 LOGO: like your dad disco dancing »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5f1b53ef00e550876bec8834

Listed below are links to weblogs that reference Is Innocent about to loose its way?:

» Is the Innocent brand losing its magic? from Simon Wakeman
The UK smoothie brand is starting to move away from its core brand values. What impact will this have on its business? ... [Read More]

Comments

Mold Inspection Philadelphia

Steep one, that any mold remediation company will need is spraying the region having a biocide. You can usually find them around washing and drying machines as well.

Shabazz

Paul, would expect nnthiog less poignant from you and nice to see your interest in the industry hasn't waned one bit since leaving Wine Australia. Industry certainly needs a different 2025 vision/industry leading document, perhaps a 2050 one that outlines a vision for being one if the greatest wine producing countries in the world in terms of quality NOT in terms if mass production//volume growth. That marketing document would be well served with the tact you've unveiled here. I'm confident Australia will get the recognition it deserves, but it will take a different way of thinking, confidence and a new way of executing marketing plans by its leaders. I think the world is ready to see the real Australia.

RezQyu

andre9 / Ne3o concordo com a credtica. Acho a tirapgofia muito bem resolvida. Conversa MUITO com o sedmbolo e tem personalidade.As curvas, a forma orge2nica, o conceito de unie3o pelo fato de ser cursiva e ter os tipos ligados enfim Ne3o acho necesse1rio um destaque ao nome Rio , seria um elemento a mais, muita coisa acontecendo ao mesmo tempo. Pontua muito bem e amarra bem a marca a assinatura da forma que esta.

Ezzef

Jaci Borreau / Nenhum! Todos! Basta citar, hoje em dia o discurso se perde no eecssxo de detalhes, ou para demonstrar todo seu conhecimento verdadeiro ou para tentar faze-lo. Na bucha, ao vivo, reconhee7o, com tempo de buscar o rebuscamento, dfavido, daed e9 melhor citar a fonte.Coisa que se poderia te feito. Dfavido que um bom designer n4ao tenha tomado conhecimento do problema com a cf3pia da logo do carnaval baiano.Aquele dilema foi publicado e comentado.

Kim

Clei Vieira / Uma marca de extremo bom gosto, linda, exuanrbete, uma imagem bem representativa do Rio e do nosso pais que vive tempos de alegria e prosperidade. Parabens pela criae7e3o deu pra sentir a emoe7e3o de todos os profissionais envolvidos neste belo trabalho.Sou arquiteto e estou comee7ando a fazer alguns trabalhos e gostaria de saber como consigo material sobre a marca, se e9 possedvel comprar o material fedsico e digital.Obrigado por darem ao Rio e ao Brasil esta belezura

Christoph

Posted on Bandagi is my favorite its rlleay heart touching and mature poetry, but needs more and more depth, be a man of depth poetry not superfical, as poetry is the sea without any measurement so u must go indepth, it will give u real taste and norish of music. Mr. Naveen send me ur email id i wanna send u one song that you must compile it and sign it, but you will never disclose my name this song will be on ur own name ok. thanks

Rocking

aziz Posted on hi i m in uk and mostly laucnh on hunzamusic.tk all the stuff here is of in terms of poetic standards excepts ginans is very low. however i appreciate the effort u guyz have mada plz include old songs of abbas hunzai sherbaz and ginanz of hashim etc so u could pass on to the coming generation the rich cultural that has been kept alive by our ancesstors

Anya

writer, Marissa McNaughton, wrote on a collaborative study done by Facebook and comScore tietld The Power of Like, Impressions on Starbucks, Southwest Airlines and Bing. Each company was studied to see the impact

toenail fungus

sometimes I lay under the moon and thank God I'm breathing then I pray don't take me soon cause I am here for a reason sometimes in my tears I drown but I never let it get me down
so when negativity surrounds I know some day it'll all turn around

Sueli

/ April 7, 2010, 9:41 AMGood intro to Sound Branding! I would add a crucial task which slouhd be mandatory for every Sound Branding element: brand fit or I would even say: brand expression! Only when a Sound Branding element expresses the values and emotions of the brand it fulfills its task to build up brand equity. As Sound Branding has become more and more popular low profile Sound Elements are created (I would not even call them Branding Elements). Another point not to miss is neuro marketing. In our blog (www.soundbrandingblog.wordpress.com) we discuss the issue of: Why do some Sound Branding elements work some don't? Does neuroscience gives us the answer? Feel free to comment. Karlheinz Illner

Dress Shoes

This looks gorgeous, remember having it in Barcelona and loving it! I'm so glad you tried it out. I was thinking about this recipe just the other day, I have to do it again soon.
I made this yesterday and it was yum! Thank you.

mens lacoste shoes

"The McDonald's deal is a fantastic opportunity for a drinks company in the big league, but to make the most of it commercially, Innocent has to grow up.This should be a rite of passage for them but they must stop relying so heavily on a brand voice which speaks to a small group of consumers"

Coach Outlet

the one Who controls the past controls the future; who controls the present controls the past.

viagra online

Paella always make me think of speey gonzalez for some reason!!! Andale andale ariba!! This looks gorgeous, remember having it in Barcelona and loving it! I'm so glad you tried it out. I was thinking about this recipe just the other day, I have to do it again soon.
I made this yesterday and it was yum! Thank you.

buy generic viagra

Mmmm. Innocent's success has been about selling "tasty little drinks" that were packed with natural goodies and, as the name suggests, nothing added.

generic viagra

Last time I looked, Innocent was a £100 million brand, helped in no small measure by that distinctive brand voice.

Erectile Dysfunction

Is important to hire a development team to implement innovative new marketing techniques.

World Series of Poker

Any marketing strategy is innocent! Please guys...

Nail Fungus

I've always been curious of how to include in a bottle of mineral water or artificial vitamins

Cotters Karoo

I agree entirely - the brand is so strongly anchored to the "nothing taken out, nothing put in" ethos that it seems an odd strategy to literally dilute the brand by watering it down to extend ('scuse the pun) into other market segments,

Rebecca

Hi, another genuine innocent fan here too... but I had similar thoughts when I saw 'This Water' I dont understand why they have done this - shaking off their strong brand and moving away from their strong brand values?? Watering themselves down I wonder?

David Taylor (brandgym)

Dan, What an honour to have the creative genius behind the absolutely, totally brilliant innocent brand on the little old sausage blog. You and the rest of the team indeed have every reason to be chuffed to bits with what you have achieved.

My concerns were those of a genuine innocent fan...and yes, I'd love a chat over a cuppa to get your views, and then I'll write em up.

David

dan at innocent

Hello. My name is Dan. I write stuff at innocent. I don't think we're losing our way, and I'm really proud of the way that we've grown over the years. If you ever want to pop in for a cup of tea and fancy seeing for yourself how we're doing, I'd be more than happy to put the kettle on.

David Taylor (brandgym)

Couldn't have put it better myself sir.

"Stop relying so heavily on a brand voice which speaks to a small group of consumers" eh? Last time I looked, Innocent was a £100 million brand, helped in no small measure by that distinctive brand voice.

More Wolf Ollins-ese to add to the pink swastika debacle of London 2012...

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your email address:


Powered by FeedBlitz

Flickr photos

  • www.flickr.com
    This is a Flickr badge showing public photos from brandgym. Make your own badge here.
Blog powered by Typepad