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Wow! Great tnhiking! JK


With a few notable exceptions (Renault, Danone etc) French marketing seems to me to put great store in promotion and PR but very little on really understanding their brands. Given this, it would have been fairly predictable that the FT management wouldn't get the Orange brand. The fact that it is a non-French brand that didn't really fit any of the models that they were used to made this inevitable. Or maybe I'm being overly cynicalbased on experience with my current employer...

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